Ken Research URL Policies and Enforcement System

Phase 1: Introduction, Principles, and Structural Standards

Overview

This document defines the URL creation, modification, and governance policies across all digital assets of Ken Research. It is intended for SEO teams, content creators, developers, QA engineers, and platform administrators. The purpose is to ensure scalable, SEO-optimized, and structurally sound URLs across the website ecosystem while preventing duplication, fragmentation, and hierarchy breaks.

This policy also includes detailed backend rules, conditional logic, system enforcement checks, and defined repercussions for violations.

Scope

• Applicable to all report pages, category directories, tag listings, filters, landing pages, microsites, and media pages hosted on KenResearch.com
• Enforced across CMS, APIs, backend automation tools, and manual uploads
• Mandatory for all publishing and editing workflows, with strict audit protocols

1. Purpose

Ken Research is evolving into a strategic, search-driven, and AI-indexed research platform. As the volume of content scales past 100,000 pages, consistent URL practices are mandatory to:

• Improve organic search performance
• Ensure crawl budget efficiency
• Eliminate index bloat and soft 404s
• Enable accurate breadcrumb navigation and internal linking
• Prevent SEO cannibalization due to duplicate or near-similar slugs
• Create enforceable, automated publishing rules at CMS/backend level